History of the Hot Wheels Blisterpacks

More to come

The Blisterpack
What is a blisterpack? It is the package in which Hot Wheels are sold. Cardboard backing with art work and a clear cellophane bubble glued to the cardboard. The Hot Wheel is displayed in the bubble.

The History of the Blisterpack
Otto Kuhni was the designer of the art work on most blisterpacks.

1968
The First Blisterpack was released in '68 It is referred to as the "Cheetah Blisterpack". No there is not a cheetah on it but on the back it list's the "Python" as the "Cheetah". The Python was released with the name "cheetah" but it quickly changed to the Python.

The Back did change to the production name "Python". This is the second Blisterpack

The circle logo under the Hot Wheels logo has Mattey mattel waving from a large "M" and has "Mattel Inc" above mattey.

The other is known as a "Rosebud", due to the emblem used at the circle portion of hot wheels logo.It is a trademark emblem with "rosebud mattel toymakers" This was a doll manufacture in England that Mattel purchased.

I have never noticed a difference between US & HK.

1969
1969 was the first year series cards were seen. The Grand Prix series.The Circle under the hot wheels logo was changed to "mattel", there still is some Rosebud blisters in this year also.

1974 and 1975
This blister was a new concept designed to show off those new Flying Colors with cars flying off the card, to me I had hoped.Some of my research in this area, Porsche 917 changes name in 1975 to P-917. Blister follows this time line with the one at the end of the white card looses the name all together.also the advertising(dealer catalog) showed "Flying Colors in blue" there is the chance that the '74 red and blue logo's ran together.