File:Cool Hunting Video Hot Wheels Design Studio

Description
A recent voyage to El Segundo, California, brought us to the doors of the Mattel headquarters. Inside, we were given the chance to take a behind-the-scenes look at the Hot Wheels design studio, and spent some time with the head of design. We learned all about the brand's design ethos, new products and the never-ending joys of being a toy designer. Also on show was the brand's latest Car Maker product, which gives you the chance to mold custom Hot Wheels at home.

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Tags: Hot Wheels, Cars, Design, Technology, DIY, Toys, Kids, Cool Hunting