Custom '72 Chevy LUV
Debut Series HW Hot Trucks
Produced 2016 - Present
Designer Ryu Asada
Number DHP17
HW-2016-148-Custom '72 Chevy Luv-HotTrucks


First generation American-market variant of Isuzu's Compact pickup, the Isuzu Faster. The Faster was sold in North America as the Chevrolet LUV (which stands for Light Utility Vehicle). The LUV and its chief rival, the Datsun 620, both debuted in 1972 in both Japan and internationally. For it's initial 2016 release, Hot Wheels decked her out in the colors featured in the 1970s as the 'Mighty Mike' decal package as the original ad pictured at Japanese Nostalgic Cars shows.


The Custom '72 Chevy LUV has been released in the following 1/64 scale versions:

Col # Year Series Color Tampo Base Color / Type Window Color Interior Color Wheel Type Toy # Country Notes / Variations Photo
148/250 2016 HW Hot Trucks
Yellow Orange, Red & Black stripes on sides & hood Yellow / Plastic Tinted (Black) Chrome 5SP DHP17 Malaysia New Model
Base code(s): H33, H36
HW-2016-148-Custom '72 Chevy Luv-HotTrucks
148/250 2016 HW Hot Trucks
Red Black, White & Orange stripes on sides & hood, with Silver details Red / Plastic Tinted (Black) Chrome 5SP DHX47 Malaysia New Model
Base code(s): H46, H49, H50
036/365 2017 HW Flames
 Blue Orange & White Flames HW Logo on doors Orange / Plastic Tinted (Black) Chrome OH5SP DTX88 Malaysia Base code(s): J35, J40 Custom '72 Chevy LUV 2017
2017 HW Flames
Matte Black Green & Yellow Flames HW Logo on doors Green / Plastic Tinted (Smoke) Chrome OH5SP FCJ75 Malaysia Kroger exclusive
Base code(s): K01
030/250 2019 HW Hot Trucks
Green Yellow, Orange & Brown stripes on sides & hood; HW logo on front fenders Black / Plastic Tinted (Black) Chrome OH5SP FYC59 Malaysia Base code(s):L35 Custom '72 Chevy LUV. 2018 HW Hot Trucks. Front
030/250 2019 HW Hot Trucks
ZAMAC Light Blue & Dark Blue stripes on sides & hood; HW logo on front fenders Black/ Plastic Tinted (Black) Chrome Light Blue AeroDisc FYG31 Malaysia Zamac Exclusive
Base code(s):
2020 Car Culture - Power Trip
Base code(s): Image Not Available

2016 card

From the back of the 2016 card:

Born: 1972
Birthplace: Detroit, Michigan, USA
Designer: General Motors
Specialty: LUV stands for light utility vehicle and this souped-up, decked out version features an exposed engine, sun roof, and plenty of power.


  • Technically, the Chevrolet LUV isn't a Chevrolet at all. They were rebadged Isuzu Fasters that GM sold in the Americas before developing compact pickups of their own. If you count it, this truck is one of only two Isuzu vehicles that Hot Wheels has ever released, the other being the 1999 Isuzu VehiCross.


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