Mattel Exclusive cars are Hot Wheels, which were sent directly from Mattel to their customers. The Mattel Exclusive Series is a Hot Wheels series in Germany.
- 1 VW Fastback (2009 Mail In car)
- 2 International Gold Series (2014- Present)
- 3 Rev Rod (2015 Mail In car)
- 4 Bullet Proof (2016 Mail In car)
- 5 Pass'n Gasser (2018 Mail In car)
- 6 Purple Passion (2021 Mail In car)
- 7 Gallery
VW Fastback (2009 Mail In car)
In the Summer of 2009 Mattel Germany started the first Mail In car. For every 10 barcodes you'll get one of the 5.000 free VW Fastbacks from Mattel on long card and in a Kar Keeper. If you sent 20 barcodes you'll get 2 Fastback and so on. It was limited until end of december 2009.
The car was the '65 Volkswagen Fastback in the same variation like the US-car, but the card was a bit different. The US had the writing "Collectors Edition 2009" on the HW-Logo and the German one doesn't have this. On the back of the German Fastback stands: "Bitte für mögliche Rückfragen aufbewahren. German Mattel address, Swiss Mattel address, Austrian Mattel address. Nicht zum Gebrauch mit allen Hot Wheels Sets geeignet. Copyrights and licences."
The most Fastbacks in Germany has a damaged blister. On the left side of the blister is a hole which was caused by the wing from the VW Fastback.
International Gold Series (2014- Present)
Starting in 2014, Europe has had Mail-ins promotions for cars to exclusively have Gold variations. For more info check out International Gold Editions
Rev Rod (2015 Mail In car)
In the first quarter of 2015 Mattel Europe held another Mail In promotion. This time the promotion car was a special Chrome Black Rev Rod. After purchasing 4 Hot Wheels cars and send the receipt to Mattel before May 4th 2015, you were send a special Rev Rod on a long card (in The Netherlands the car was detached from its card and sent in an envelope). In every promotion flyer there was a special code. After registering that code, you were send 2 free tickets to the AutoRAI in Amsterdam, The Netherlands, by mail.
The 2015-promotion car is a special, Chrome Black Rev Rod. This color variation does not appear in the (pre-)2015 mainline and is exclusive to the Mail In. On the back of the card is a multi-angle computer graphic along with the usual safety concerns and so.
Store Exclusive Display
Selected Dutch stores received an special promotion package. This consisted of the flyers and a box in the form of a picture frame with the Chrome Black Rev Rod centered in it. The box reads: "Wil je ook zo'n EXCLUSIEVE HOT WHEELS AUTO? Bij aanschaf van 4 die-cast Hot Wheels auto's, ontvang je deze GRATIS!!!" Which translates to: "Would you also like one of those EXCLUSIVE HOT WHEELS CARS? When purchasing 4 Die-Cast Hot Wheels cars, it will be send to you, for FREE!!!"