The Red Line Club (often abbreviated as RLC) is a club on the Mattel Creations website (formerly HotWheelsCollectors.com) catering to adult collectors.
The club's membership is available through purchase on the Mattel Creations website and costs $9.99. An exclusive vehicle, known as a "club car", is available to those who purchase the membership. In the past, there were only a limited amount of memberships available for purchase; as of 2022, there is no limit to the amount of members there can be in the Red Line Club. Prior to 2022, a club car was included with each membership purchase; as of 2022 the club car now can be purchased separately from the membership while stocks last or it could be purchased bundled with the membership. In the past, there were multiple variations of club cars available.
The perks given to each members include the ability to purchase exclusive vehicles produced in limited quantities, view sneak peeks of upcoming releases and chat with each other on a forum. Red Line Club vehicles are often considered to be of a significantly higher quality than Premium vehicles and often feature moving parts. New vehicles tend to release on a Tuesday at 9am PT.
For the 2024 membership year, a new tier of RLC membership, titled Red Line Club Overdrive, was made available; this membership upgrade guarantees RLC users all cars for the 2024 model year, with an option to skip over cars the member does not want. An annual fee of $9.99 along with an upfront payment of $99 is required to purchase this membership, in addition to the purchase price of the cars. Purchases of upcoming cars are processed two days before the public sale date.