Sei Cho is a former Hot Wheels designer who worked with Mattel from 2004 to 2006. Originally working with Jada Toys, he left the company in 2004 to join Mattel, where he worked for two years; while at Hot Wheels, Sei worked at the Hot Wheels "Trend" Group alongside Jun Imai to design "unconventional body styles" for Hot Wheels models, such as the Drop Tops and Blings models, stating that "essential line" vehicles (i.e. Realistix) were "a special treat". He also worked on Dropstars, Dropstars Urban Assault Vehicles, Custom Classics, Hot Import Nights and HIN D-Force models. After leaving Mattel in 2006, he worked with a number of industrial design firms before he rejoined Jada Toys in 2016, where he currently serves as a design manager.
1/64 Scale[]
| Year | Casting Name | Debut Series | First Edition # | Toy Number | Photo |
|---|---|---|---|---|---|
| 2005 | Dodge Magnum R/T | 2005 First Editions: Blings | 9/10 | G6728 |  |
| 2006 | Ferrari F430 Spider | 2006 First Editions | 33/38 | J3274 |  |
| 2006 | Honda Civic Si | 2006 First Editions | 28/38 | J3269 |  |
| 2006 | Unobtainium 1 | 2006 First Editions | 15/38 | J3256 |  |